Inspired by Finland’s longstanding tradition of providing a safe sleep environment for infants to new parents, the Baby Box Company is now providing a certified Baby Box to expectant mothers and fathers across Ontario free of charge for those who register and complete the online form.
The Baby Boxes are usable up until six-months of age and arrive complete with mattress, waterproof cover and cotton sheet. In addition to the bassinette-style sleep space, the box includes a kit full of baby products from diapers to body wash, breast pads to teething toys.
“Approximately 80% of parents who receive a Baby Box use it as a primary safe sleep space for their infant, up to about six months of age,” said Jennifer Clary, CEO of The Baby Box Co. in an online statement. “A Baby Box program can have a real and measurable impact on both the health and well-being of Ontario’s infants, and the confidence of Ontario’s new parents.”
According to the website, parents who are expecting a child between August 1, 2016 and August 1, 2017 are eligible to sign up for the program. The company is expecting upwards of 145, 000 Baby Boxes to be delivered annually in Ontario through hospitals and various community agencies.
Baby Boxes will be rolling out in provinces across Canada later this year.