Screen Shot of the Procter & Gamble ad campaign titled "Strong"

With 100 days to go until the 2016 Olympic Summer Games, Procter & Gamble has released an inspiring new ad celebrating the vital role moms play in bringing-up strong children.

The ad – appropriately titled “Strong” – is part of the brand’s “Thank-You Mom” campaign and portrays elite athletes flashing-back to moments of adversity in their childhood when they turned to their mothers for comfort and encouragement.  The video then shows the athletes channeling that inner strength into a winning Olympic performance.

“This campaign began with the insight that behind every athlete is an amazing mom,” said Marc Pritchard, P&G Global Brand Officer in an online statement.  “We see how strong moms are in every facet of their lives, and how their children draw on that strength as they grow. Through our campaign, we invite everyone to join us in saying ‘Thank You’ to moms for the role they play in raising strong children.”

You can see the ad below:


Olympic Legacy

WPT Interview with Olympic Gold Medalist Simon Whitfield

Parenting Athletes

Reflecting on Mothers