The campaign titled “Fly Babies” was released just ahead of Mother’s Day and features a handful of moms discussing their pre-flight apprehensions about traveling with a young child.
“I don’t want to be that lady with the baby who’s screaming for four hours,” said one woman.
“I think the worst thing that could happen on this flight is that he’ll get overtired which causes a lot of screaming and people definitely give you some dirty looks,” added another.
In an innovative and unexpected twist later in the video, a flight attendant takes the microphone to announce that for the first time, a crying baby on-board an airplane will actually be a “good thing.”
She then announces that for each infant outburst, passengers will be awarded 25% off their next flight, meaning four consecutive cries will yield a free trip.
It is a weird and wonderful sight from that point on to see the plane full of passengers cheer every time they hear a tiny tantrum.
The video then ends with a nudge to future passengers, “Next time, smile at a baby for crying out loud.”
See the emotional ad here: