JGH teams up ...

JGH teams up with Montreal production company to empower new parents.

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PULSE News, Montreal – MARCH 2004

JGH
teams up with Montreal production company to empower
new parents. New how-to video series to address needs
of parents, caregivers and childcare specialists.

Parenting is likely the toughest job anyone
will ever have. Liandrea Productions, a new
Montreal production company, has teamed up with various
Montreal hospitals, including the
Sir Mortimer B. Davis – Jewish General Hospital
,
to take some of the anxiety out of infant care with
the launch of its debut video and DVD entitled Bringing
Baby Home
.

Liandrea Productions was founded by local
broadcast journalists Lianne Castelino and Andrea Howick,
both mothers with a passion for parenting. “While taking
pre-natal classes for my first baby, I was struck by
how poorly-produced and outdated the intructional videos
were. I felt compelled to try and come up with a step-by-step
visual guide that would educate and empower parents,”
said Lianne Castelino.

Bringing Baby Home provides a unique
opportunity for parents to get the most comprehensive,
up-to-date and practical information available on preparing
for and coping with the arrival of their new baby. It
is designed to give parents the necessary tools to maximize
their infant’s health and safety,” says Dr. Denis Leduc,
renowned Montreal pediatrician, who is the video’s medical
advisor.
The video features more than 60 minutes of demonstrations
and interviews on how to care for a baby from birth
to six months, straight from medical and childcare experts
at Montreal’s major birthing centres: Sir Mortimer B.
Davis-Jewish General Hospital, the Royal Victoria Hospital
and St. Mary’s Hospital Centre.

Breastfeeding, sleeping, colic and coping
are just some of the topics covered. The video also
features a unique element, car seat installation tips
from CAA Quebec. Many JGH experts are featured, including
Dr. Perle Feldman and Dr. Judy Hagshi (Herzl), Francine
Finesilver (NICU nurse), Dr. Roberta Shear (Obstetrics
and Gynecology) and Dr. Benjamin Burko (Pediatrics).

Bringing Baby Home is available
through the JGH Auxiliary (A-018) and at the hospital’s
flower shop in the main lobby. Proceeds from each sale
will benefit the hospital. For more information about
buying it at the JGH, please call (514) 340-8216.

Click here
to buy the video directly from this website

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